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Shouldn’t a good copywriter be writing optimised copy anyway?
Search Engine Optimisation is vital to your business. Everyone says so. Everyone who works at an SEO company at least. Most copywriters will sing you a slightly different tune. They’ll say SEO content...
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It’s the Economy, Stupid: Political prose from across the Atlantic
Tomorrow America will go to the polls, following a presidential race that has been as stormy (Obama insulting Romney, Romney insulting 47% of Americans) as it has been expensive. While both Republican...
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“Everything else is just advertising”. Or is it? Welcome to brand journalism…
Is it ok to write for a fashion brand – or any brand for that matter – and still call yourself a journalist? A profile of former Esquire editor Jeremy Langmead in The Independent prompted a follow-up...
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Free advice for copywriters
Many copywriters will tell you that when it comes to marketing copy – particularly direct response – there’s one word that you can’t afford to rule out: FREE. It’s not difficult to see why – as a...
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Blazing Saddles, Burgers and the Art of Apology
Originally posted on sketchesfromahunter'salbum: It’s been a hard month for the frozen food industry. A supermarket sweep of damning test results has left several major food stores and suppliers out...
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Six tips to help you write catchy and compelling product descriptions
Whether you sell office supplies or flying hovercrafts, product descriptions are a cornerstone of e-commerce (not to mention of course catalogues and point-of-sale materials). Plenty of sales have been...
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Trasé is live!
Over the past few weeks we’ve been lending Norwegian cycling brand Trasé some copywriting support. We’ve been working closely with Trasé’s director, Kris, probably the most laid-back but focused man in...
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“I breathe, I attack” – and other inspirational cycling quotes
We love a good cycling quote. So imagine our delight when our client Trasé – they of the high-end, Scandinavian-designed bike kit –released these new cycling socks featuring multiple Tour de France...
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Sweet Talkin’ Copy for Kickers x Love Hearts
When Kickers paired up with retro sweetie-makers Swizzels Matlow for a collection inspired by the confectioner’s most iconic treat, Love Hearts, who did they ask to craft some cute, colourful and...
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“It’s great to be back in the velodrome” – Sir Bradley Wiggins
Gosh that came around quicker than Laura Trott on the back of a derny! The 2015/16 Revolution Series is about to kick off tonight in Derby for a special round presented by Sir Dave Brailsford, boasting...
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